PR & Media: Earned Coverage

We pitch the desks that decide your category: national business press, the FT/WSJ/Bloomberg tier when the story carries it, and the trade titles your buyers actually read.

Every pitch is written as a story a journalist would want, not a press release they have to rework.

And every placement is a durable, citable authority signal that keeps working long after the article drops.

Your round is a market event, and we start treating it six to eight weeks out. You give us the size, the lead investor and the narrative you want attached. We build the announcement around it.

Together we decide who earns the exclusive, whether it buys a fuller story or a faster syndication tail, and everyone else is briefed under embargo with a set release time.

We write the release, the founder quotes and the investor statement. We agree in advance which questions from journalists you will answer and how. And we prepare a data or traction angle for the desks that will not run a financing without one.

On the day, coverage lands together across tiers. Then we work the second wave: round-up pieces, analysis of what the funding signals, podcast and commentary placements, and follow-up angles that keep your name in the feed for weeks.

The goal: the raise reads as momentum to investors, candidates and customers alike. And when someone asks an AI or a search engine about your company afterwards, the announcement is part of the record.

Launches fail when the product is the story. So we start by finding the tension or shift that makes yours newsworthy: the behaviour change it rides on, the problem the market has been ignoring, the data that proves the gap.

Weeks out, we brief the analysts, newsletters and beat journalists who shape how a launch is framed. We prepare the proof they will ask for: benchmarks, customer results, adoption numbers, expert third parties willing to go on record.

We write the materials in the register each audience needs, from the technical brief for trade press to the plain-language story for business desks.

On launch day, coverage lands with the product live, the founder available, and answers ready for the predictable objections.

The story also breaks on social, in the places your buyers actually read. On X, we run the launch thread and founder commentary, and brief the accounts your market already follows. On Reddit, we work the relevant subreddits the compliant way: answering questions in launch-day threads, providing context where it is asked for, and making sure the product has a fair hearing in the comments where opinions are actually formed. More on Reddit visibility: Red Visibility, America's #1 Reddit Agency.

Then we defend the second wave, where most launches die. Follow-up data stories. Customer case studies placed as independent coverage. Founder commentary on the category. Briefings that convert the journalists who passed the first time.

We keep the campaign running until the launch has settled into durable search and AI visibility, not a one-day spike.

Sectors with regulators, capital and jargon need people who speak them. We have covered and pitched finance, fintech and technology for years.

We know which claims journalists will check, which comparisons land, and how to translate a technical edge into a business story.

Crypto and web3 need credibility outside the bubble. We place your story in mainstream and specialist outlets alike, with compliance-aware messaging that survives scrutiny.

The result: a noisy market becomes a reason to cover you rather than avoid you.